Building in public — the dated ledger →

Every call, written down. Every miss, counted.

Callers tell you what they want and what you failed to answer — then the call ends and it evaporates. We transcribe and score every inbound call. The demand read and the miss list on top are in build, and marked plainly wherever they appear.

14-day trial. No card. No contracts.

“Do you work weekends?” “Is the callout fee taken off if I book?” “How soon can someone come out?” “Can I pay in instalments?” “Do you do commercial strata work?” “What would a full re-roof cost?” “Do you cover my suburb?”

A week of calls, verbatim — illustrative

All-in-one call intelligence

Written down looks like this.

Every synced call, transcribed and labelled — outcome, intent, estimated value, spam flags — with the source it came from. This is not a roadmap; it is the pipeline running now.

tracking & revenue · this month
Calls synced
1,284
Analyzed
1,27198.9%
Est. value
$18,940
Spam filtered
17313.5%
Sources
6
Answer rate
87%
↑ 4 pts vs last month
Est. value · by week
$18,940
Avg. time to answer
24 min
↓ 6 min vs last month
WhenCaller wantedOutcome Est. valueSource
09:41Hot water system replacement, asked about same-day Booked$1,850 Google Ads · brand
10:07Quote to repaint a 3-bed exterior Quote requested$0 Organic · suburb page
10:22“Do you do commercial strata work?” Couldn’t answer Referral
11:03Auto-dialer, 6 seconds of silence Spam Unknown
11:48Blocked kitchen drain, wants this afternoon Booked$430 LSA
Drawn in HTML with illustrative rows, not a doctored screenshot — but this view, these labels and these counting rules are what ships today. How every number is counted →

unmarked = shipped and running in build / planned = designed, not usable yet dated ledger →

Call analysis

Every call gets a verdict.

We transcribe each recording, then attach a structured read: what the caller wanted, how ready they were to buy, what was promised, how it ended, and whether it was spam or voicemail. On all of them, not the handful somebody had time to listen to.

Read more
Hot water system — asked about same-day
Call no.1,207 OutcomeBooked Est. value$1,850 SourceGoogle Ads · brand IntentReady to buy
Synced Transcribed Scored Priced

Traceable labels

Every label points at the part of the transcript that produced it. No black box.

Spam, filtered out

Auto-dialers and voicemail are flagged before they distort a single average.

Auto-dialer, 6s of silenceSpam
Robocall, recorded pitchSpam
13.5% of this month’s calls
filtered before they hit an average
Demand intelligence

Hear what every caller wanted.in build

Every call carries a request. Aggregated across hundreds of them, those requests are the clearest demand signal a business has — including the things you don’t sell yet.

Read more
Top requests · this week — illustrative
Emergency water damage34
Blocked drain, same day27
Full re-roof quote19
Gutter cleaning you don’t offer this12

Requests, ranked

What callers asked for, grouped and counted — a rising service shows up as a trend, not a hunch.

Unmet demand

Services people asked for that you don’t offer — the expansion list your calls are already writing.

Team performance

Find the questions your team couldn’t answer.in build

The most useful coaching material your business produces is the moment a caller asks something and nobody has a good answer. Those moments are invisible unless somebody listens to every call.

Read more
Couldn’t be answered — illustrative
“Do you work weekends?”
“Is the callout fee deducted?”
“Can I pay in instalments?”

Per-person feedback

How each person handles calls, with the specific calls behind the read. Input for a one-to-one, not a scoreboard.

Missed opportunities

Calls that showed buying intent and ended without a next step.

API & MCP

Ask your calls what happened.planned

A versioned REST API and a read-only MCP server, so your call data is available to your own tooling and to an AI session without anyone opening a chart.

REST API

Versioned, documented, org-scoped keys with scopes and revocation.

MCP server

Query calls, transcripts and revenue aggregates from Claude and other MCP clients.

Read-only by design — the MCP server queries your data, it cannot alter it. Full CSV export on every tier, no gate.

Integrations

Reads from your stack. Writes nothing to it.

Your call platform stays the system of record. We pull, label, and hand it back — through the dashboard, the API, or an AI session.

Every integration’s status

in build planned this is a roadmap, not a logo wall

No customer quotes yet. On purpose.

“We launched in 2026. There are no customers, so there are no names, counts, quotes or star ratings to put here — inventing them would be the first thing a careful buyer checks and the last thing they’d forgive.”

The transparency rule · applies to every page

“This started as internal tooling for a business that lives on inbound calls. The first questions it answered were our own. Case study one will be that business — including what it was getting wrong.”

Built by an operator · about

Check the counting, not the copy — how we count revenue · who it isn’t for

Pricing

Metered on calls analyzed. Not seats, not minutes.

Your phone system already meters your minutes. A second minute-meter on top would be double-dipping, so you pay for a unit you can forecast.

Operator

$79 /mo

For the solo operator running their own traffic.

500 calls analyzed/mo

1 person, one Ringba account

Scale

Recommended
$199 /mo

For operators running real volume across sources.

3,000 calls analyzed/mo

Small teams, multiple sources

Agency

$499 /mo

For agencies and teams running a book of client accounts.

15,000 calls analyzed/mo

Agencies, networks, multi-client teams

Compare plans and limits Annual billing is two months free. Full export on every tier. Recommended means the plan that fits most of the businesses we built this for — not the one most people buy.

Start with one week of calls.

Connect a source and we start transcribing and labelling every call; that part is built. The demand read and the miss list on top are in build — a week of calls is what they will run on.

14-day trial. No card, no contract, cancel any time. We never train models on your calls.